![]() ![]() Overall, according to McKinsey research, organizations that prioritize new-business building demonstrate greater revenue resilience than organizations that don’t. and many start-ups that are decacorns (start-ups with a valuation of $10 billion or more) today emerged in times of crisis. For example, following the 2008–09 financial crisis, companies with a business-building focus grew revenues at three times the rate of their peers (exhibit), 2 McKinsey analysis of 2007-2011 data from CPAnalytics and Capital IQ. In the wake of crises, business builders tend to outperform their peers in terms of earnings and revenue growth. ![]() ![]() Through business building, incumbents can diversify, shore up, protect, and expand. 1 Matt Banholzer, Ralf Dreischmeier, Laura LaBerge, and Ari Libarikian, “ Business building: The path to resilience in uncertain times,” McKinsey, December 19, 2022. Taking an entrepreneurial approach and focusing on business building is an effective offensive strategy. In today’s uncertain economic and geopolitical climate, playing offense-in combination with playing defense-is competitively advantageous and critical for long-term success. ![]()
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